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FITBIT INSPIRE 2 Smart Wearable FB418BKBK
Up to 10 Days of Battery Life
Real-Time Stats in 20+ Activity Modes
SmartTrack Automatic Activity Detection
24/7 Heart Rate Monitoring -
FITBIT INSPIRE 2 Smart Wearable
Make healthy a habit with Fitbit Inspire 2 and a free 1-year Fitbit Premium trial.* This easy-to-use fitness tracker packs 24/7 heart rate
Active Zone Minutes
activity and sleep tracking
up to 10 days of battery and moreUS$126.49 -
SONY FE 90mm f/2.8 Macro G OSS Lens SEL90M28G
The first mid-telephoto macro lens for the E-mount line, the FE 90mm F2.8 Macro G OSS features built-in Optical SteadyShot (OSS) image stabilization, allowing for pin-sharp images at up to 1:1 magnification, even when shooting handheld. The smooth, quiet Direct Drive SSM (DDSSM) mechanism drives two ‘floating’ focus groups independently, ensuring extremely precise focus positioning that’s crucial for macro photography.nnThe new macro lens maintains the same overall length at all focal distances – very helpful for macro shooting – and has a focus hold button and sliding focus ring that can instantly switch between manual and auto focus1. It is also dust and moisture resistant.
US$740.69 -
SONY FE 85mm f/1.8 Lens SEL85F18
The Sony 85mm F1.8 mid-telephoto prime lens offers an extremely versatile, lightweight and compact telephoto prime lens solution for a variety of Sony camera owners ranging from working professionals to emerging enthusiasts that have stepped up to full-frame or APS-C cameras for the first time. It can produce impressive, exceptionally sharp portraits with soft background defocus that take advantage of its 85mm focal length and wide F1.8 maximum aperture.nnThe new prime lens features a 9-bladed circular aperture mechanism that ensures smooth, natural looking bokeh, and a double linear motor system to allow for fast, precise and quiet focusing. It also has a focus hold button that can be customized and assigned together with functions in the camera body like the popular Eye AF feature. There is a smooth, responsive focus ring and AF/MF switch as well, and the lens is also dust and moisture resistant.
US$487.10SONY FE 85mm f/1.8 Lens SEL85F18
US$487.10 -
Sony FE 35mm f/1.4 GM Lens SEL35F14GM
E-Mount Lens/Full-Frame Format
Aperture Range: f/1.4 to f/16
Two XA Elements, One ED Element
Nano AR II and Fluorine CoatingsUS$1,125.73Sony FE 35mm f/1.4 GM Lens SEL35F14GM
US$1,125.73 -
SONY FE 28-70mm f/3.5-5.6 OSS Lens SEL2870
Key Features
- E-Mount Lens/Full-Frame Format
- Aperture Range: f/3.5-5.6 to f/22-36
- One ED & Three Aspherical Elements
- Linear Autofocus Motor; Internal Focus
US$232.74 -
Sony FE 28-60mm f/4-5.6 Lens SEL2860
E-Mount Lens/Full-Frame Format
Aperture Range: f/4 to f/32
Three Aspherical Elements
Linear AF Motor, Internal FocusingUS$252.65Sony FE 28-60mm f/4-5.6 Lens SEL2860
US$252.65 -
SONY E 70-350mm f/4.5-6.3 G OSS Lens SEL70350G
Optimised optical and mechanical design offers outstanding super-telephoto zoom performance for APS-C bodies (105-525mm equiv.). Impressive G Lens quality is maintained throughout the zoom range, right out to the image edges. All of this is packed into a compact, mobile 5x super-telephoto zoom lens with built-in optical image stabilisation.
US$738.04 -
SONY E 55-210mm f/4.5-6.3 OSS Lens SEL55210
The Sony E 55-210mm F4.5-6.3 OSS is a telephoto zoom lens designed for Sony’s NEX-series interchangeable lens cameras. Covering an effective focal length range of approximately 80-300mm, this is an ideal ‘step up’ lens for NEX users who have exhausted the potential of their kit zoom. Sony’s OSS optical image stabilization is on hand to prevent camera shake – very useful towards the long end of the zoom.
US$209.60 -
SONY E 50mm f/1.8 OSS Lens SEL50F18
The Sony E 50mm F1.8 OSS is a short telephoto prime lens for Sony’s NEX-series interchangeable lens cameras. Its effective focal length of 75mm makes this an ideal lens for portraiture, and a fast maximum aperture of F1.8 is great for low-light or shallow depth-of-field photography. Optical performance is excellent, and Sony’s OSS optical image stabilization is very useful for general photography, to keep things nice and shake-free. Watch out for one thing though – like other silver E-series lenses, the exterior of this high-performance prime attracts scuffs and scratches extremely easily.
US$253.42 -
SONY E 35mm f/1.8 OSS Lens SEL35F18
High performance and a compact design make the SEL-35F18 prime lens an ideal second lens that’s easy to carry around while capturing the action. It’s perfect for a wide variety of photos, including snapshots while strolling, night shots (thanks to the bright maximum aperture) and portraits with beautifully defocused backgrounds. Newly-designed optics reduces spherical aberration and coma for sharp images even when shooting wide open. Combined with built-in Optical SteadyShot image stabilization, your photos and videos will be crisp, clear and blur-free.
US$332.32SONY E 35mm f/1.8 OSS Lens SEL35F18
US$332.32 -
SONY E 16-50mm f/3.5-5.6 PZ OSS Lens SELP1650
Measuring just 3/16″ (29.9mm) when fully retracted, the Sony E 16-50mm F3.5-5.6 PZ retractable zoom lens is extremely compact, making it perfect for traveling and everyday use on Sony’s NEX interchangeable lens cameras. Designed for the Sony E-mount, this lens covers a useful standard zoom range of 24-75mm equivalent, and its power zoom design is very useful for video shooting as well as stills. Optical construction includes one ED (extra-low dispersion) and four aspherical elements.
US$150.42 – US$174.32 -
SONY E 11mm f/1.8 Lens SEL11F18
E-Mount Lens/APS-C Format
16.5mm (35mm Equivalent)
Aperture Range: f/1.8 to f/16
Dual Linear AF Motors; Internal FocusUS$496.95SONY E 11mm f/1.8 Lens SEL11F18
US$496.95 -
Sony ZV-E10 Mirrorless Camera w/ 16-50mm Lens ILCZV-E10L
24.2MP APS-C Exmor CMOS Sensor
UHD 4K30p and Full HD 120p Video
3.0" Side Flip-Out Touchscreen LCD
425-Point Fast Hybrid AFUS$694.22 – US$809.17 -
SONY ZV-E10 Body Mirrorless Changeable Lens Camera
Built for the new generation of vloggers
Alpha ZV-E10 combines Sony’s advanced imaging technology with extensive usability and a custom-built feature set that is optimised for creators.US$672.98 -
SONY ZV-E1 Mirrorless Camera w/ 28-60mm Lens ILCZVE1L
Designed for Content Creators
12MP Full-Frame Exmor R CMOS Sensor
5-Axis SteadyShot Image Stabilization
Sony FE 28-60mm f/4-5.6 E-Mount LensUS$2,412.29 -
SONY ZV-E1 Mirrorless Camera ILCZVE1
Designed for Content Creators
12MP Full-Frame Exmor R CMOS Sensor
UHD 4K 120p / FHD 240p / 10-Bit 4:2:2
5-Axis SteadyShot Image StabilizationUS$2,028.58 -
SONY ZV-1F Vlogging Camera
20.1MP 1″ Exmor RS BSI CMOS Sensor
BIONZ X Image Processor
ZEISS 20mm-Equivalent f/2-f/8 Lens
UHD 4K30p Video RecordingUS$510.23 -
SONY ZV-1 II Digital Camera ZV-1M2
For Vloggers and Content Creators
20.1MP 1″ Exmor RS BSI CMOS Sensor
Wide-Angle 18-50mm-Equiv. f/1.8-4 Lens
UHD 4K30p Video w/ HLG & S-Log3/2 GammasUS$792.47 -
Sony ZV-1 Digital Camera DCZV1
20.1MP 1″ Exmor RS BSI CMOS Sensor
ZEISS 24-70mm-Equiv. f/1.8-2.8 Lens
UHD 4K30p Video with HLG & S-Log3 Gammas
3.0″ Side Flip-Out Touchscreen LCDUS$564.67 – US$669.56