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SONY Alpha a7C Mirrorless Digital Camera Body ILCE-7C
24.2MP Full-Frame Exmor R BSI Sensor
BIONZ X Image Processor
UHD 4K30p Video with HLG & S-Log3 Gammas
693-Point Hybrid AF SystemUS$1,537.32 – US$1,540.75 -
SONY FE 70-200mm f/4 Macro G OSS II Lens SEL70200G2
Full Frame | f/4 to f/22
G Series Telephoto Zoom
.5x Magnification Across Full Zoom Range
Internal Focus, Floating Elements DesignUS$1,589.11 -
SONY FE 16-35mm f/2.8 GM Lens SEL1635GM
The Sony FE 16-35mm F2.8 GM (‘G Master’) is a premium wide-angle zoom. It features ‘extreme aspherical’ and ED elements, a Nano AR coating, an 11-blade aperture and internal Direct Drive SSM focus motor. The lens is weather-sealed, with a fluorine coating on the front element to keep away dirt and fingerprints. It has a minimum focus distance of 0.28m and max magnification of 0.19x.
US$1,591.20SONY FE 16-35mm f/2.8 GM Lens SEL1635GM
US$1,591.20 -
Sony FE 50mm f/1.2 GM Lens SEL50F12GM
E-Mount Lens/Full-Frame Format
Aperture Range: f/1.2 to f/16
Three XA Elements
Nano AR II and Fluorine CoatingsUS$1,627.05Sony FE 50mm f/1.2 GM Lens SEL50F12GM
US$1,627.05 -
SONY A7 III Mirrorless Camera Body ILCE-7M3
24MP Full-Frame Exmor R BSI CMOS Sensor
BIONZ X Image Processor & Front-End LSI
693-Point Hybrid AF System
UHD 4K30p Video with HLG & S-Log3 GammasUS$1,658.91SONY A7 III Mirrorless Camera Body ILCE-7M3
US$1,658.91 -
SONY a6700 Mirrorless Camera w/ 18-135mm Lens ILCE-6700M
26MP Exmor R APS-C BSI CMOS Sensor
BIONZ XR Image Processor
UHD 4K 120p / FHD 240p / 10-Bit 4:2:2
Up to 11-fps Shooting, ISO 100-32000US$1,716.57 -
SONY FE 70-200mm f/2.8 GM OSS Lens SEL70200GM
Sony’s new flagship telephoto zoom lens delivers extraordinary sharpness and clarity throughout the entirety of its zoom range thanks to its three advanced lens elements including XA, Super ED and ED glass components, as well as its Nano AR coating. nnThe FE 70-200mm F2.8 GM OSS lens features a floating focusing system – implemented in an α zoom lens for the first time – that contributes to an impressive minimum focusing distance of merely 0.96m and ensures AF performance is optimized during both still and video shooting. The lens includes a SSM (Super Sonic Motor) plus dual linear motors that work together to move large lens elements quickly – a task that requires a high level of drive control and ensures focus accuracy. The new model also has built in Optical SteadyShot image stabilization for capturing sharp, blur-free subjects at all focal lengths and a rotating tripod mount that allows the camera to be quickly removed from a connected tripod as needed. nnThe new 70-200mm telephoto zoom lens is dust and moisture resistant with an additional fluorine coating added to the front lens. It also has a focus hold button as well as a focal range limiter.
US$1,723.21SONY FE 70-200mm f/2.8 GM OSS Lens SEL70200GM
US$1,723.21 -
Sony Alpha a7C Mirrorless Digital Camera w/ 28-60mm Lens ILCE-7CL
24.2MP Full-Frame Exmor R BSI Sensor
BIONZ X Image Processor
UHD 4K30p Video with HLG & S-Log3 Gammas
693-Point Hybrid AF SystemUS$1,739.90 – US$1,766.46 -
US$1,774.99
SONY A7 III KIT w/ 28-70mm lens Camera ILCE-7M3K
US$1,774.99 -
Sony Alpha a7R IIIA Mirrorless Camera Body Only ILCE7RM3A
42MP Full-Frame Exmor R BSI CMOS Sensor
BIONZ X Image Processor & Front-End LSI
399-Point AF System & 10 fps Shooting
UHD 4K30p Video with HLG & S-Log3 GammasUS$1,819.57 -
SONY FE PZ 28-135mm f/4 G OSS Lens SELP28135G
E-Mount Lens/Full-Frame Format
Aperture Range: f/4 to f/22
Five Aspherical & Three ED Elements
Smooth Motion Optics Support 4K VideoUS$1,985.74SONY FE PZ 28-135mm f/4 G OSS Lens SELP28135G
US$1,985.74 -
SONY ZV-E1 Mirrorless Camera ILCZVE1
Designed for Content Creators
12MP Full-Frame Exmor R CMOS Sensor
UHD 4K 120p / FHD 240p / 10-Bit 4:2:2
5-Axis SteadyShot Image StabilizationUS$2,028.58 -
SONY FE 100-400mm f/4.5-5.6 GM OSS Lens SEL100400GM
The Sony FE 100-400mm F4.5-5.6 OSS ‘G Master’ lens is a compact telephoto zoom that uses a double linear motor and ‘Direct Drive SSM’ drive system for fast and quiet AF. Its optical image stabilization can reduce shake by 5 stops and the use of Super ED and ED elements reduces chromatic aberration. The minimum focus distance is 98cm/3.2ft with a magnification of up to 0.35x. The front element has a fluorine coating to prevent dirt and fingerprints from sticking. The lens is also dust and moisture resistant.
US$2,036.19 -
Sony Alpha a7 IV Mirrorless Camera Body Only ILCE-7M4
33MP Full-Frame Exmor R CMOS Sensor
Up to 10 fps Shooting, ISO 100-51200
4K 60p Video in 10-Bit, S-Cinetone
3.68m-Dot EVF with 120 fps Refresh RateUS$2,105.03 -
SONY FE 24-70mm f/2.8 GM II Lens SEL2470GM2
E-Mount Lens/Full-Frame Format
Aperture Range: f/2.8 to f/22
22% Lighter, 18% Smaller than Previous
XA and Super ED ElementsUS$2,110.34SONY FE 24-70mm f/2.8 GM II Lens SEL2470GM2
US$2,110.34 -
Sony Alpha a7 IV Mirrorless Camera w/ 28-70mm Lens ILCE-7M4K
33MP Full-Frame Exmor R CMOS Sensor
Up to 10 fps Shooting, ISO 100-51200
4K 60p Video in 10-Bit, S-Cinetone
3.68m-Dot EVF with 120 fps Refresh RateUS$2,221.31 -
Sony FE 70-200mm f/2.8 GM OSS II Lens SEL70200GM2
E-Mount Lens/Full-Frame Format
Aperture Range: f/2.8 to f/22
One XA & One Aspherical Elements
Two ED Elements & Two Super ED ElementsUS$2,387.07 -
SONY ZV-E1 Mirrorless Camera w/ 28-60mm Lens ILCZVE1L
Designed for Content Creators
12MP Full-Frame Exmor R CMOS Sensor
5-Axis SteadyShot Image Stabilization
Sony FE 28-60mm f/4-5.6 E-Mount LensUS$2,412.29 -
SONY FE 12-24mm f/2.8 GM Lens SEL1224GM
E-Mount Lens/Full-Frame Format
Aperture Range: f/2.8 to f/22
Three XA Elements, Two Super ED Elements
Nano AR II and Fluorine CoatingsUS$2,584.90SONY FE 12-24mm f/2.8 GM Lens SEL1224GM
US$2,584.90 -
Sony Alpha a7R IVA Mirrorless Camera Body Only ILCE-7RM4A
61MP Full-Frame Exmor R BSI CMOS Sensor
BIONZ X Image Processor & Front-End LSI
567-Point Phase-Detection AF System
UHD 4K30p Video with HLG & S-Log3 GammasUS$2,684.68